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Catalogue Information
Field name	Details
Nuova numerazione	73864
Collocazione	UPS BIBL CENTR 39-C-632
Vecchia numerazione	399615
Autore	STAMOU, A.G.
Titolo	Representations of youth (language) in Greek TV commercials. Parte componente di periodico
Descrizione fisica	pp. 909-928
Nota generale	Estratto da: Journal of Youth Studies 2012, 15, 7
Riassunto	Drawing upon evidence from Greek TV commercials, we explore how youth language is mediated and what the ideological role of such depictions is regarding young people as a social group and the speech styles they employ. Given the fact that consumption is a major index of late modern (youth) identities, the way young people and their speech styles are represented in advertising has important implications for the identification process of young people and those who feel young. The analysis is made with the use of an analytical framework developed for the mediation of sociolinguistic reality in mass cultural texts (Stamou 2011). It consists of four components (a "linguistic", a "sociolinguistic", a "semiotic", and an "ideological" one) and is premised upon the framework by Coupland (2007) on "style". In the TV commercials analyzed, one could easily detect the dominant constructions of youth as a homogeneous social and cultural experience, framed in contrast to adulthood. Consequently, although the particular TV commercials are supposed to be about and for young people, being produced by (adult) advertisers, they do not escape from perpetuating, albeit often implicitly, the dominant construction of youth as incomplete adulthood.
Tipo di documento	RICERCA.
Soggetto	TELEVISIONE.
	PUBBLICITÀ.
	GRECIA.
	LINGUAGGIO.
	IDENTITÀ.
	CONFORMISMO.
	CONFLITTI.
	ADULTI.
	Psicologico
Ambito	Sociologico
Autore Secondario	AGRAFIOTI, A.
Autore Secondario	DINAS, K.D.
Titolo correlato	Journal of Youth Studies 2012, 15, 7.
Accesso online	http://ejournals.ebsco.com/direct.asp?ArticleID=48A1969033F40BBD0827

Catalogue Display

Representations of youth (language) in Greek TV commercials.