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MARC 21

China in symbolic communication /
Tag	Description
001	$ 445969
007	$ t
008	$ 200515s2020 enka u000 u eng d
020	$a9780367529055$q(pbk)
020	$a9781138089112$q(hbk)
100	$aSui, Yan,$d1966-$eautore
245	$aChina in symbolic communication /$cSui Yan.$hLibro
250	$aFirst issued in paperback
264	$aLondon :$bRoutledge Taylor & Francis Group,$c2020
300	$ax, 129 pagine :$billustrazioni ;$c24 cm
490	$aChina perspectives series
504	$aBibliografia: pagina [125]
505	$aThe distorted symbols about China -- The metalanguage's mechanism of communicating the whole via the part and the strategy of corporate communication -- The semantic multiplicity of symbolic signification: the evolution of classic Chinese symbols through history -- The selectivity of symbolic signifiers: the root cause for the -- Communication of negative Chinese images in modern times -- The metalanguage's mechanism of communicating the whole via the part: how the image of China is constructed via non-government symbols -- The mechanism of synergic communication between two systems of signifiers: the international communication of the Chinese media -- The "APEC Blue": the transmutation of symbols from mass communication to groups communication -- The characteristics of strong symbols and their power of communication
650	$aComunicazione$zCina
650	$aSemiotica$zCina
650	$aMass media$zCina
830	$aChina perspectives series
852	$m32-C-4359$xBC3