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© LIBERO v6.4.1sp220816
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Catalogue Tag Display
Catalogue Tag Display
MARC 21
China in symbolic communication /
Tag
Description
001
$ 445969
007
$ t
008
$ 200515s2020 enka u000 u eng d
020
$a
9780367529055
$q
(pbk)
020
$a
9781138089112
$q
(hbk)
100
$aSui, Yan,$d1966-$eautore
245
$aChina in symbolic communication /$cSui Yan.$hLibro
250
$aFirst issued in paperback
264
$aLondon :$bRoutledge Taylor & Francis Group,$c2020
300
$ax, 129 pagine :$billustrazioni ;$c24 cm
490
$aChina perspectives series
504
$aBibliografia: pagina [125]
505
$aThe distorted symbols about China -- The metalanguage's mechanism of communicating the whole via the part and the strategy of corporate communication -- The semantic multiplicity of symbolic signification: the evolution of classic Chinese symbols through history -- The selectivity of symbolic signifiers: the root cause for the -- Communication of negative Chinese images in modern times -- The metalanguage's mechanism of communicating the whole via the part: how the image of China is constructed via non-government symbols -- The mechanism of synergic communication between two systems of signifiers: the international communication of the Chinese media -- The "APEC Blue": the transmutation of symbols from mass communication to groups communication -- The characteristics of strong symbols and their power of communication
650
$aComunicazione$zCina
650
$aSemiotica$zCina
650
$aMass media$zCina
830
$aChina perspectives series
852
$m32-C-4359$xBC3
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