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© LIBERO v6.4.1sp220816
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Catalogue Tag Display
Catalogue Tag Display
MARC 21
Audio branding : using sound to build your brand /
Tag
Description
001
$ 443680
007
$ t
008
$ 191008s2017 enka u000 u eng d
020
$a
9780749478575
100
$aMinsky, Laurence$eautore
245
$aAudio branding :$busing sound to build your brand /$cLaurence Minsky, Colleen Fahey ; foreword by Dr. Philip Kotler.$hLibro
250
$aFirst published
264
$aLondon :$bKogan Page,$c2017
300
$axvi, 211 pagine :$billustrazioni ;$c24 cm
504
$aContiene bibliografia
520
$aAudio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer? Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience--Quarta di copertina
650
$aMusica e marketing
650
$aMusica nella pubblicità
650
$aPubblicità$xAspetti psicologici
700
$aFahey, Colleen$eautore
700
$aKotler, Philip,$d1931-$eautore di prefazione
852
$m32-C-4342$xBC3
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