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© LIBERO v6.4.1sp220816
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Nuova Numerazione: 445969 : t Control Info: 200515s2020 enka u000 u eng d ISBN: 9780367529055(pbk) 9781138089112(hbk) Autore: Sui, Yan,1966-autore Titolo: China in symbolic communication /Sui Yan.Libro Edizione: First issued in paperback Pubblicazione: London :Routledge Taylor & Francis Group,2020 Descrizione fisica: x, 129 pagine :illustrazioni ;24 cm Serie: China perspectives series Nota bibliografica: Bibliografia: pagina [125] Contenuto: The distorted symbols about China -- The metalanguage's mechanism of communicating the whole via the part and the strategy of corporate communication -- The semantic multiplicity of symbolic signification: the evolution of classic Chinese symbols through history -- The selectivity of symbolic signifiers: the root cause for the -- Communication of negative Chinese images in modern times -- The metalanguage's mechanism of communicating the whole via the part: how the image of China is constructed via non-government symbols -- The mechanism of synergic communication between two systems of signifiers: the international communication of the Chinese media -- The "APEC Blue": the transmutation of symbols from mass communication to groups communication -- The characteristics of strong symbols and their power of communication Soggetto: Comunicazione--Cina Semiotica--Cina Mass media--Cina Serie: China perspectives series Collocazione: 32-C-4359BC3 ------------------------------ 10669448 Available at Piano 3 Seminari 32-C-4359 -----------------------------------------------
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