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China in symbolic communication /

China in symbolic communication /
Catalogue Information
Field name Details
Autore Sui, Yan, 1966- autore
Titolo China in symbolic communication / Sui Yan. Libro
Edizione First issued in paperback
Pubblicazione London : Routledge Taylor & Francis Group, 2020
Descrizione fisica x, 129 pagine : illustrazioni ; 24 cm
Serie China perspectives series
Nota bibliografica Bibliografia: pagina [125]
Contenuto The distorted symbols about China -- The metalanguage's mechanism of communicating the whole via the part and the strategy of corporate communication -- The semantic multiplicity of symbolic signification: the evolution of classic Chinese symbols through history -- The selectivity of symbolic signifiers: the root cause for the -- Communication of negative Chinese images in modern times -- The metalanguage's mechanism of communicating the whole via the part: how the image of China is constructed via non-government symbols -- The mechanism of synergic communication between two systems of signifiers: the international communication of the Chinese media -- The "APEC Blue": the transmutation of symbols from mass communication to groups communication -- The characteristics of strong symbols and their power of communication
Soggetto Comunicazione -- Cina
Semiotica -- Cina
Mass media -- Cina
Serie China perspectives series
Nuova Numerazione 445969
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Catalogue Information 445969 Beginning of record . Catalogue Information 445969 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
10669448 32-C-4359
Comunicazione sociale   Piano 3 Seminari . . Available .  
Item Notes:
. Catalogue Record 445969 ItemInfo Beginning of record . Catalogue Record 445969 ItemInfo Top of page .
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