Shortcuts
Please wait while page loads.
Biblioteca Centrale Salesiana . Default .
PageMenu- Main Menu-
Page content

Catalogue Display

Audio branding : using sound to build your brand /

Audio branding : using sound to build your brand /
Catalogo Nazionale SBNResolver for RSN-443680
WorldCat Resolver for RSN-443680
Google ScholarResolver for RSN-443680
European LibraryResolver for RSN-443680
.
Share Link
Catalogue Information
Field name Details
Autore Minsky, Laurence autore
Titolo Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey ; foreword by Dr. Philip Kotler. Libro
Edizione First published
Pubblicazione London : Kogan Page, 2017
Descrizione fisica xvi, 211 pagine : illustrazioni ; 24 cm
Nota bibliografica Contiene bibliografia
Riassunto Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer? Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience--Quarta di copertina
Soggetto Musica e marketing
Musica nella pubblicità
Pubblicità -- Aspetti psicologici
Altri Autori Fahey, Colleen autore
Kotler, Philip, 1931- autore di prefazione
Nuova Numerazione 443680
Links to Related Works
Subject References:
Authors:
.
ISBD Display Catalogue Record 443680
.
Tag Display Catalogue Record 443680
.
Related Works Catalogue Record 443680
.
Marc XML Catalogue Record 443680
.
Add Title to Basket Catalogue Record 443680
.
Catalogue Information 443680 Beginning of record . Catalogue Information 443680 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
10664588 32-C-4342
 Comunicazione sociale   Piano 3 Seminari . . Available .  
Item Notes:
Download Title Catalogue Record 443680
Reserve Title Catalogue Record 443680
. Catalogue Record 443680 ItemInfo Beginning of record . Catalogue Record 443680 ItemInfo Top of page .
Most Popular Titles
# Author Title
1 . Galtung, Johan, 1930- 1 . Peace journalism : 80 Galtung editorials on peace and war / 1
2  . Ricerche su "TV e ragazzi". 2
3 . Kumai, Hidenori 3 . [Manga] New Testament I : Messiah / 3
4 . Grollo, Marco 4 . Educare con i media : dalle competenze orizzontali alla consapevolezza : proposte e progetti di educazione ai media / 4
5 . Gatti, Guido, S.D.B., 1931-2014 5 . Etica della comunicazione / 5
.

Reviews


This item has not been rated.    Add a Review and/or Rating443680
Quick Search