Shortcuts
Please wait while page loads.
Biblioteca Centrale Salesiana . Default .
PageMenu- Main Menu-
Page content

Catalogue Display

Emotions, advertising and consumer choice /

Emotions, advertising and consumer choice /
Catalogo Nazionale SBNResolver for RSN-441154
WorldCat Resolver for RSN-441154
Google ScholarResolver for RSN-441154
European LibraryResolver for RSN-441154
.
Share Link
Catalogue Information
Field name Details
Autore Hansen, Flemming, 1938-2010 autore
Titolo Emotions, advertising and consumer choice / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen, MSc. Libro
Edizione First edition
Pubblicazione [Copenhagen] : Copenhagen Business School Press, 2007
Descrizione fisica 462 pagine : illustrazioni ; 23 cm
Nota bibliografica Bibliografia: pagine [431]-462
Riassunto This book is aimed at readers interested in advanced consumer behaviour theories both graduate students in their final year and practitioners with an MBA or similar background. The book focuses on recent neurological or psychological insights originating from brain scanning or neurological experiments on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in every-day life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing. The book offers a first-time thorough review of contemporary thinking in the field of consumer behaviour and an exhaustive amount of empirical evidence to support the authors' notion of an emerging paradigm of emotionally-based consumer choice where mental brand equity becomes a central phenomenon
Soggetto Pubblicità -- Aspetti psicologici
Consumatori -- Psicologia
Altri Autori Christensen, Sverre Riis autore
Lundsteen, Steen consulente
Nuova Numerazione 441154
Links to Related Works
Subject References:
Authors:
.
ISBD Display Catalogue Record 441154
.
Tag Display Catalogue Record 441154
.
Related Works Catalogue Record 441154
.
Marc XML Catalogue Record 441154
.
Add Title to Basket Catalogue Record 441154
.
Catalogue Information 441154 Beginning of record . Catalogue Information 441154 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
10665563 37-C-7235
 Psicologia   Silo . . Available .  
Item Notes: Ristampa 2008
Download Title Catalogue Record 441154
Reserve Title Catalogue Record 441154
. Catalogue Record 441154 ItemInfo Beginning of record . Catalogue Record 441154 ItemInfo Top of page .
Most Popular Titles
# Author Title
1 . Gambini, Paolo, S.D.B., 1958- 1 . Psicologia della famiglia : la prospettiva sistemico-relazionale / 1
2 . Palmonari, Augusto, 1935-2016 2 . Psicologia dell'adolescenza / 2
3  . Il disagio adolescenziale : tra aggressività, bullismo e cyberbullismo / 3
4 . Walsh, Froma 4 . La resilienza familiare / 4
5 . Bonino, Silvia, 1947- 5 . Adolescenti e rischio : comportamenti, funzioni e fattori di protezione / 5
.

Reviews


This item has not been rated.    Add a Review and/or Rating441154
Quick Search