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1 The hidden power of advertising : how low involvement processing influences the way we choose brands / The hidden power of advertising : how low involvement processing influences the way we choose brands / [Libro]
Series:Admap monograph ;Volume:7
 		Heath, Robert, 1947- 2001 Libro Shelf Location: 32-D-497.
Collections: Comunicazione sociale.
Available at: Piano 3 Seminari.
Number of Holdings: 1.
2 Seducing the subconscious : the psychology of emotional influence in advertising / Seducing the subconscious : the psychology of emotional influence in advertising / [Libro] Heath, Robert, 1947- 2012 Libro URL Exists Catalogue Record Shelf Location: 32-C-4336.
Collections: Comunicazione sociale.
Available at: Piano 3 Seminari.
Number of Holdings: 1.
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